About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
Jan 31

Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities

ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s...
Dec 21

Audience Insights: We Need to Recap the Year…Stat!

Our Audience Insights team presents: 2021 by the (media consumption) numbers.
Oct 21

Audience Insights: TV Measurement Path “Paved With Good Intentions”

With 2022 on the horizon, data and analytics certainly play an increasingly...
Sep 23

Audience Insights:  Nielsen Says BBO Is a Go…Again!

Nielsen announced that BBO integration in metered markets is being pushed back...
Aug 24

Audience Insights: Taking Part in Olympics is an Advertising Win

The Olympics deliver a unique combination of competition, drama, passion, and patriotism...
Jul 20

June Audience Insights:  Cable Sports Get Back in the Game

Based on Cox Media analysis of Comscore national data, U.S. TV viewers...
Jun 24

Audience Insights:  TV Takes a Second Look at a First Impression

The proliferation of on-demand and streaming video options has helped spawn a...
May 19

Audience Insights:  Three Things to Know About Nielsen Measurement News

For this edition, we’ll focus on three components of the well-publicized challenges...
Apr 29

Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership

Let's talk about the biggest news in media this month.

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