About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Jan 20

Preparing for the Future of TV with Broadband-Only Homes

A conversation with industry experts offers key insights for changes in audience...
Jan 13

Automotive Advertising Trends 2022: Predictions for an Uncertain Market

To meet goals and deliver desired outcomes for the brands they serve,...
Jan 11

What’s New With TVE and Streaming: Top Trends for 2022

Here are some of the top connected TV and streaming trends shaping...
Jan 7

Client Success: Increasing Brand Awareness and Conversions Among a Niche Audience Group

A regional propane retailer media buyer wanted to reach a specific, niche...
Jan 4

Building for the Future: Emerging Digital Trends for 2022 and Beyond

Read on to learn about the trends we believe will continue to...
Dec 17

Client Success: Increasing Ticket Sales for Major Entertainment Events

A media buyer wanted to increase ticket sales, and with the right...
Dec 14

Digital Opportunities for Local Businesses: Key Takeaways From the TAG Media & Entertainment Report

A new industry report from the Technology Association of Georgia details how...
Dec 9

The Most Common Website and Social Media Mistakes for Local Businesses—and How to Avoid Them

A broader and more active online presence will make you more accessible...
Dec 7

Trends in Retail 2022: How Consumers and Technology are Reshaping the Industry

It’s clear that new retail technologies, combined with shifting customer desires and...

Find More Content

Read More