About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Oct 31
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How Can AI Marketing Tools Help You Grow Your Business?

Artificial intelligence is everywhere right now: at least 7,000 unique tools have…
Oct 26

Automotive Trends Entering 2024: How Your Business Might Be Affected

After facing so much market disruption since the start of the 2020…
Oct 19

4 Effective B2B Marketing Strategies for Small Businesses

When compared to B2C strategies, B2B digital marketing faces a far different…
Oct 17

Digital Marketing in Healthcare: Trends and Best Practices for Growing Your Company

Healthcare companies are facing competition and growing pains from just about every…
Oct 13

Client Success: Helping a Government Agency Promote Local Tourist Destinations Through Long-Form Storytelling

The COVID-19 pandemic upended daily life across the United States and around…
Oct 5

The Impacts of Increasing Streaming Services Prices

The Hollywood writer’s strike is officially over, and the ongoing actor’s strike…
Sep 25

Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4

In the third quarter of 2023, leading platforms in the streaming industry…
Sep 15

Client Success: Building a YouTube Following for an Aspiring Musician

Part of the challenge of making it as a musician is connecting…
Sep 13

Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns

Fears of a recession haven’t quite come to fruition, but consumer confidence…

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