Insights

Featured Post

How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It 

Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first.  The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…

Filter By:

Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…

Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group

With a large population, rapid growth and escalating wealth, U.S. businesses can’t…

Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank

With higher average balances and more financial activity from account-holders, business accounts…

How to Build Brand Awareness on Linkedin 

LinkedIn is a great platform for businesses of all sizes to connect…

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service

Non-profit organizations are often forced to operate with limited budgets and resources—especially…

The Pulse on Programming: September 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?

Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…

Behind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…