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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group
With a large population, rapid growth and escalating wealth, U.S. businesses can’t…
Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank
With higher average balances and more financial activity from account-holders, business accounts…
Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success
It’s time to recycle your jokes about young, naive millennials: all of…
Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service
Non-profit organizations are often forced to operate with limited budgets and resources—especially…
The Pulse on Programming: September 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Behind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Google Analytics 4 Check-In: You’ve Made the Transition, Now What?
With the July 1 deadline now in the rearview mirror, Google has…