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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Building a YouTube Following for an Aspiring Musician
Part of the challenge of making it as a musician is connecting…
Audience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of…
Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns
Fears of a recession haven’t quite come to fruition, but consumer confidence…
The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands
Production bottlenecks are finally in the past, and the chip shortage that…
The Pulse on Programming: October 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy
There’s a reason why generational marketing endures as an audience targeting strategy…
The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look…
Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy
If you’ve read through our guide to planning an annual ad buy,…
Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’
You’ve probably heard about the ongoing strikes taking place in Hollywood, where…