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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It 

Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first.  The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Behind the Screens: Meet Producer Tessa Young

Welcome back to Behind the Screens, where we get to know employees…

Client Success: Building a YouTube Following for an Aspiring Musician

Part of the challenge of making it as a musician is connecting…

Audience Insights: Medal-Worthy Stats on Sports Viewership

My exploits as a competitive athlete were neither revolutionary nor worthy of…

Holiday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns

Fears of a recession haven’t quite come to fruition, but consumer confidence…

The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands

Production bottlenecks are finally in the past, and the chip shortage that…

The Pulse on Programming: October 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…

The Professor’s Perspective Episode 5: Time Spent with Cable + Streaming

In this episode of The Professor’s Perspective, we unpack an updated look…

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…