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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
10 Tips to Find Your Way Through the Changing Adscape
Don’t let your business get lost in the world of advertising.
Top 5 Must-Reads: Weekly Round-Up – 4.10.15
This Week’s Best Content From Other Blogs Around the Web – 4.10.15 [Blog Post]
The Perilous Pursuit of Ratings Perfection
Nielsen and Rentrak Take Different Approaches to Building a Better TV Ratings Mousetrap [Blog Post]
Put Your Money Where it Counts
3 Ways to Make “Cents” of Your Ad Spending [Blog Post]
Why Programmatic Can be the Secret Ingredient Behind Successful TV Advertising [Breaking News]
Online advertising products no longer have the exclusive upper hand with…
Getting Comfortable with the “F” Word, Part II
How-To Simplify Your Creative Approach [Blog Post]
Three Ways to Get Real with Your Millennial Audience
How Quality Creative Helps Capture the Attention of Generation Y [Blog Post]
Getting Comfortable with the “F” Word, Part I
How-To Simplify Your Creative Approach
[Blog Post]
Internal Marketing: 4 Steps to Closing Your Brand’s Missing Link
Are your employees the brand advocates you need them to be? [Blog Post]