Top 5 Must-Reads: Weekly Round-Up 12.18.2015

We find it, so you don’t have to.

From joy marketing campaigns and the centennial generation, to television’s “new normal,” here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

1. TV Still Gets Lion’s Share of Ad Budget (Media Post Research Brief)

This “new normal” of television, backed by research from Forbes Insights/Simulmedia, proves TV advertising is just as important (if not more important) than ever as part of your business’ branding and marketing strategies. Read Media Post’s brief here, and find the full report here.

2. Centennials: A Connected World with an Eight Second Attention Span (Media Post Research Brief)

Yet another generation with different wants and needs as consumers, centennials (Generation Z – currently between 13 and 18 years old) make up nearly a quarter of the population. This group is more connected than any other population segment, with a supremely short attention span. Learn more about centennials in this brief from Media Post.

3. 7 Feel-Good Examples of “Joy Marketing” Campaigns (HubSpot Marketing Blog)

As it says in this post, emotions rule when it comes to consumer decision making. Incorporating joy into your advertising and marketing campaigns can have a “profound impact” on how your customers perceive your brand. Retain the joy of the holiday season all year long by exploring how to incorporate joy marketing here.

4. How to Rank Better with User Experience Marketing (Search Engine Journal)

Continuing with the theme of tapping into consumer emotions, this post explores how user experience marketing can help with search engine optimization (SEO). Learn more about how search engines can go beyond keywords and what this means for your business here.

5.  Make Marketing Your Business Blockbuster with Strong Storytelling (Cox Media Blog)

Businesses who can tell a great brand story and spark their customers’ imaginations are often the most successful. In this post, we’ve highlighted four ways to engage consumers with a compelling brand story.

Want to see more of Cox Media’s recent content?

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4 Top Marketing Insights from 2015 [Blog Post]

Marketing Health Check [Assessment]