About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
Mar 1

Audience Insights: What You Need to Know About Nielsen & BBO (Broadband-Only) Homes

Nielsen, the data and analytics company best known for measuring television viewing,...
Feb 18

January Audience Insights: Viewers Find More Time for TV

As we look back at January 2021, there are a few TV...
Jan 22

December Audience Insights: Looking Back at a TV Year Without Precedent

Let's take a look back at media consumption in a year like...
Dec 17

November Audience Insights: TV Viewers Elect to Give Thanks

A look back at media consumption in November.
Nov 30

October Audience Insights: TV’s Newsworthy Start to Fourth Quarter

Audience insights for the month of October 2020.
Oct 29

September Audience Insights: Sports Viewing Helps Cable Cap Off Solid Q3

Viewership trends, sports TV viewership, September TV viewing trends
Sep 22

August Audience Insights Part 2: TV Sports Come Back into Focus

As TV sports resurface, audiences are responding by tuning in more than...
Sep 16

August Audience Insights Part 1: Conventional Wisdom & Cable TV Takeaways from the RNC and DNC

Cable news networks emerge from DNC and RNC coverage with a clear...
Aug 18

July Audience Insights: TV Viewing Time Ticks Up, Cable Doubles Up Broadcast

Here are five key findings from our analysis of audience data specific...

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