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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
How the Right Media Partner Can Help Your Business Achieve More
With so many nuanced components of a marketing strategy, having a supportive media partner is vital for helping you achieve long-term business success.
How to Advertise Around This Summer’s Travel and Leisure Trends
As the summer tourism season approaches, many travel and leisure businesses are seeing high demand and strong earnings forecasts for 2022.
Client Success: Increasing Auto Ad Views and Engagement for a Local Dealership
A local auto dealership wanted to increase views of their advertisements and with the right marketing tactics, it succeeded.
What’s the True Cost of TV Advertising Today?
It’s time to approach TV with an open mind about how this advertising channel can be made both affordable and effective for your business.
Higher Education Advertising: More Strategies to Boost Enrollment and ROI
As higher education institutions increase spend to increase enrollment, the importance of results-driven advertising strategies is higher than ever.
Client Success: Driving Phone Call Referrals for an Assisted Living Locator Service
A local assisted living service wanted to increase inbound phone calls and with the right advertising tactics, it succeeded.
Audience Insights: Islands in the Stream…Is That What We Are?
This latest installment of our Audience Insights series focuses on five facts that can help frame the streaming discussion.
Behind the Screens: Meet Marketing Strategist Drake Glatter
There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Marketing Strategists.
Getting to Know Google Analytics 4: Top Takeaways for Your Local Business
Here’s an overview of Google’s planned transition to GA4, and what your business needs to know as you plan out your digital advertising future.