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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned…

The Pulse on Programming: July 2024 Preview

As the summer sun shines high, television enthusiasts and advertisers alike eagerly…

Cable Advertising Tactics for the 2024 NFL Season

The NFL has long been the TV ratings juggernaut of American sports….

Advertising in Multi-Day Events

Why Your Business May Be Overlooking a Golden Opportunity to Reach Your Ideal Customers – and What to Do About it

Audience Insights: Cox Media Networks Bring Home the Sports Gold

Dedicated fans continue to tune in and set viewership records, providing key…

The Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming

This video highlights key benefits of traditional TV and streaming advertising –…

4 Streaming Trends Shaping the Future of Digital Video Advertising

The streaming landscape is growing and evolving quickly. As new video platforms,…

Fresh Social Media Trends for Local Businesses Right Now 

Running a small or medium-sized business (SMB) is tough enough without the…

The Pulse on Programming: June 2024 Preview

As the summer season approaches, television enthusiasts have much to look forward…