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How AI Is Reshaping Local Search And Why Your Business Can’t Afford To Ignore It
Artificial intelligence is becoming the new front door to your business. When someone searches “best tacos near me” or “where to buy flowers in Pasadena,” AI assistants like Copilot, Gemini, and ChatGPT increasingly decide which businesses appear first. The shift many businesses feel but haven’t named: when AI gives the answer, customers may never reach your website. Organic traffic isn’t falling…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
New Year, Same You: 4 Smart Ways to Optimize Your Existing Marketing Strategy (Without Changing Everything)
New Year’s resolutions aren’t just for individuals. But local businesses shouldn’t feel the need to overhaul their advertising strategies simply because the calendar changed.
5 Ways to Prepare for a Post-Pandemic Future (While Growing Your Business Today)
With the pandemic still affecting local business operations, here are five steps you can take now to prepare your business for a post-COVID future.
November Audience Insights: TV Viewers Elect to Give Thanks
A look back at media consumption in November.
Advertising for Local Jewelry Businesses: You’re Golden with a Multiscreen Strategy
As a local jewelry business, you have to be prepared to compete with larger retailers. A strong advertising strategy can help you do just that.
The Value of Marketing for Local Businesses: 4 Tips for a Smart Marketing Strategy
Smart marketing is essential to a local business’ growth.
2021 Marketing Preview: 4 Trends to Consider as You Plan for the New Year
Media consumption, consumer behavior and marketing trends for 2021.
October Audience Insights: TV’s Newsworthy Start to Fourth Quarter
Audience insights for the month of October 2020.
4 Things Local Businesses Should Know About Over-the-Top TV Advertising
Things to know about over-the-top advertising
How Health and Wellness Companies Can Reach Their Audience During the Holidays
How health and wellness companies can reach their audience during the holidays.