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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

The Pulse on Programming: January 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Social Media Marketing for Small Businesses: 5 Strategies for Success

Social media has been one of the great equalizers for local businesses,…

The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024

With the writers and actors strikes now officially settled, the future of…

Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or…

Client Success: Building Brand Awareness Among a Niche Regional Audience

Cost-effective advertising depends on precise audience targeting—especially if you’re a small business…

Integrated Marketing Tools for Local Businesses

Consumers rarely make a purchase or conversion after viewing a single ad…

How Small Businesses Can Win Over Local Audiences with Longform Content

Compared to social media posts, short ad spots, brief newsletters and quickly…

The Pulse on Programming: December 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a…

Client Success: Promoting Under-Marketed Inventory at Two Separate Auto Dealerships

The sales goals of auto dealerships are always shifting in response to…