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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

2024 Paris Olympics Preview: How Potential Local Stars Will be a Massive Draw

Among the biggest draws of watching the Olympics is the opportunity to…

How Can AI Marketing Tools Help You Grow Your Business?

Artificial intelligence is everywhere right now: at least 7,000 unique tools have…

Automotive Trends Entering 2024: How Your Business Might Be Affected

After facing so much market disruption since the start of the 2020…

Launching A Lo-fi Content Marketing Strategy 

Lo-fi content marketing is a low-cost, high-impact strategy that small businesses can…

4 Effective B2B Marketing Strategies for Small Businesses

When compared to B2C strategies, B2B digital marketing faces a far different…

Digital Marketing in Healthcare: Trends and Best Practices for Growing Your Company

Healthcare companies are facing competition and growing pains from just about every…

Client Success: Helping a Government Agency Promote Local Tourist Destinations Through Long-Form Storytelling

The COVID-19 pandemic upended daily life across the United States and around…

Advertising Around the 2024 Paris Olympics: Who Will Be Watching, and Why?

In July 2024, The Paris Olympics is set to kick off—and billions…

Hyperlocal Advertising: 3 Tips for Reaching Local Audiences

The relevance of your advertising is directly related to your campaign ROI….