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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
The Impacts of Increasing Streaming Services Prices
The Hollywood writer’s strike is officially over, and the ongoing actor’s strike…
The Pulse on Programming: November 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
Audience Insights: Monday Still a Fun Day for ESPN
Mondays. They always left the Carpenters feeling down. The Mamas and the…
The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Digital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of…
2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best…
Streaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry…
The Resurgence of Contextual Advertising
Despite Google Chrome pushing back its deadline to 2024 for the phase-out…
Behind the Screens: Meet Producer Tessa Young
Welcome back to Behind the Screens, where we get to know employees…