About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Aug 8
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The State of Streaming: Trends and Opportunities for Q3 2023

The second quarter of 2023 saw the streaming industry continue to adapt…
Aug 4

Client Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service

Non-profit organizations are often forced to operate with limited budgets and resources—especially…
Aug 1
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‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?

Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned…
Jul 26

Google Analytics 4 Check-In: You’ve Made the Transition, Now What?

With the July 1 deadline now in the rearview mirror, Google has…
Jul 20

Lessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers

The Barbie brand is everywhere right now. In the weeks leading up…
Jul 18

The Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top

There’s obvious appeal in marketing to the bottom of the funnel. The…
Jul 6

Introducing Threads: What Small Businesses Need to Know About the Newest Social Media App

Few tech businesses actually come out of nowhere. But in the case…
Jun 29

The Benefits of Creating Ad Campaigns with Diversified Messaging

Businesses dream of the prospective customer who sees an ad one time…
Jun 23

Client Success: Turning Leads Into Conversions for a Tucson HVAC Company

A solid marketing strategy might not generate revenue overnight, but eventually this…

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