Insights
Featured Post
A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
Popular Posts
1/3
Filter By:
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
The Pulse on Programming: April 2024 Preview
As the winter chill fades away and the days grow longer, television…
Affiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue
Here’s an overview of how local businesses can use affiliate marketing tips…
Unlocking High Click-Through Rates (CTR) in Your Digital Marketing
Feeling like your digital marketing efforts are stuck in neutral, gathering dust…
MLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming
Looking for opportunities to build brand awareness among a local audience? Look…
The Pulse on Programming: March 2024 Preview
Welcome back to our monthly programming spotlight! We know that it’s imperative…
4 Tips for Automotive Advertising in 2024
After riding the roller coaster of market swings and industry challenges over…
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports…
The Pulse on Programming: February 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a…
The Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks…