About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
Aug 12

The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending

Companies are continuing to increase their ad spend. Watch this video to...
Jul 28

Audience Insights: Saying Sayonara to Summer with a Smattering of Stats

In the spirit continually learning and relearning, here five recent media consumption...
Jul 21

The Professor’s Perspective Episode 1: How We Spend Our Time

Your customers invest more than 13 hours each day engaging with media....
Jul 8

Introducing: The Professor’s Perspective

In each short video, we'll unpack complex media trends and distill them...
Jun 28

Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb

Here are six figures to help frame up the overall TV viewing...
May 24

Audience Insights: Local TV’s Perplexing Population Puzzle

Changes in how we access and consume television content are creating challenges...
Apr 28

Audience Insights: Islands in the Stream…Is That What We Are?

This latest installment of our Audience Insights series focuses on five facts...
Mar 31

Audience Insights: A Starting Five of Facts About Female Sports Fans

This installment of our Audience Insights series focuses on five findings that...
Feb 22

Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching

Regardless of how consumers access their TV content, the ability for that...

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