December 2014 - Cox Media

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

By Nick | December 12, 2014

The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress

SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]

By Nick | December 10, 2014

SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising

ESPN Tests the Waters in Automated Ad Sales — News Digest [Breaking News]

By Nick | December 8, 2014

ESPN embraces programmatic TV with SportsCenter; ads bought via web

Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech [Breaking News]

By Nick | December 8, 2014

Yahoo considers programmatic TV acquisitions

Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV [Breaking News]

By Nick | December 5, 2014

Cox Media, Magna Global and AudienceXpress partner for programmatic advertising