Archive for October 2023
How Can AI Marketing Tools Help You Grow Your Business?
Artificial intelligence is everywhere right now: at least 7,000 unique tools have already made it to the global market, and countless more are on the way. In a little over a year since AI technology went mainstream, businesses have been eager to embrace tools that improve a wide range of processes while empowering individual workers…
Read MoreAutomotive Trends Entering 2024: How Your Business Might Be Affected
After facing so much market disruption since the start of the 2020 pandemic, you can’t fault dealerships and other auto businesses for dreaming of stability. As we reach the end of 2023 and start planning for 2024, though, those dreams will have to be put on hold. Economic factors, persistent inflation and an ongoing auto…
Read MoreLaunching A Lo-fi Content Marketing Strategy
Lo-fi content marketing is a low-cost, high-impact strategy that small businesses can use to test and grow their social media audience. It involves creating content that is authentic, relatable, and engaging, without the need for expensive production or editing. This style of content is made to look simple and unpolished. It can be as easy…
Read More4 Effective B2B Marketing Strategies for Small Businesses
When compared to B2C strategies, B2B digital marketing faces a far different set of challenges. The biggest difference? Most B2B brands are targeting a very small audience, and potentially a short list of businesses that fit the profile of an ideal customer. The list goes on: B2B marketing can be particularly complex because of the…
Read More2024 Tennis Season (ATP and WTA)
The final Grand Slam event on the 2023 tennis calendar ended on a high note, with the U.S. Open women’s final drawing a record audience of nearly 3.5 million viewers on ESPN—a 95 percent increase over the women’s final event in 2022. TV viewership was equally impressive for the entire U.S. Open. While overall viewership…
Read MoreDigital Marketing in Healthcare: Trends and Best Practices for Growing Your Company
Healthcare companies are facing competition and growing pains from just about every angle. While increasing competition in many markets is pitting healthcare organizations against one another in the battle for patients, many of those companies are operating with staffing shortages among both providers and administrative staff. As a result of these constraints, patient satisfaction rates…
Read MoreClient Success: Helping a Government Agency Promote Local Tourist Destinations Through Long-Form Storytelling
The COVID-19 pandemic upended daily life across the United States and around the globe, but few businesses experienced as dramatic a short-term disruption as those in the tourism industry. Almost overnight, tourism reservations and other plans were abruptly canceled. Even as other industries gradually opened up and resumed operations, tourism lagged far behind: the International…
Read MoreAdvertising Around the 2024 Paris Olympics: Who Will Be Watching, and Why?
In July 2024, The Paris Olympics is set to kick off—and billions of fans around the world will be tuning in to watch the action across a record-setting 329 medal competitions. As the biggest television event on the 2024 calendar, and with thousands of hours of programming slated for U.S. audiences alone, the 2024 Paris…
Read MoreHyperlocal Advertising: 3 Tips for Reaching Local Audiences
The relevance of your advertising is directly related to your campaign ROI. When ads are delivered to consumers who fit the profile of your target consumer, you’re inevitably more likely to turn that prospect into a customer. A wide range of data points may be used to define that ideal consumer, but for local businesses,…
Read MoreThe Impacts of Increasing Streaming Services Prices
The Hollywood writer’s strike is officially over, and the ongoing actor’s strike could be nearing an end after several days of amicable negotiations between studios and the Screen Actors Guild. But the changes brought by these negotiated deals is only beginning—and consumers may soon feel the impact in their bank accounts. According to recent reports,…
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