Archive for June 2023
The Benefits of Creating Ad Campaigns with Diversified Messaging
Businesses dream of the prospective customer who sees an ad one time and either visits the business location or makes a conversion. If only it were this easy, right? The reality is a little more complicated. Most consumers don’t convert after a single ad exposure, even if they have a great initial impression of the…
Read More2023 Q3 Sports Programming Sizzle Reel
It’s no secret that live sports and other sports content draws a large, engaged audience of fans. The third quarter of this year has an abundance of sports programming opportunities for your brand to align its advertising messages with. Check out a few key upcoming sports moments here:
Read More2023 Q3 Programming Opportunities
Aligning your brand messages with the right programming can help your business connect with the audiences you are trying to reach. The sizzle reel below includes just some of the programming opportunities available in Q3 of 2023.
Read MoreClient Success: Turning Leads Into Conversions for a Tucson HVAC Company
A solid marketing strategy might not generate revenue overnight, but eventually this investment needs to deliver positive ROI for any business. In periods of economic hardship, this ROI proof is even more important: tight budgets and narrow profit margins put the pressure on marketing to make an impact—or else. This is the situation one Tucson,…
Read MoreThe Benefits of Adding Streaming to Your Traditional TV Ad Buy
It would be easy to point at the surge of ad-supported streaming video options and assume this boom in ad inventories is why businesses should explore their options with streaming media buys. For businesses already running ads on linear TV, streaming can be a powerful complement to this ad strategy—one that helps you optimize your…
Read More2023 NCAA Football Season
With dozens of games in action across the country every week, NCAA college football offers a wide range of advertising options that range from national audiences to regional and local viewership—making this sport a great opportunity for small businesses eager to advertise around live sports events. Although a handful of championship and marquee college football…
Read More2023 NFL Season
The 2022 NFL season ended with a bang as more than 113 million TVs tuned in for Super Bowl LVII, where the Kansas City Chiefs mounted a second-half comeback to beat the Philadelphia Eagles, 38-35. The instant classic was a showcase for America’s most popular sport, with the broadcast ranking as the third-most watched TV…
Read More2023 Q3 Sports Preview
Summertime is practically here, and for sports fans and advertisers, Q3 has plenty to get excited for! We’re a mere few weeks away from the 2023 Women’s World Cup. Kicking off on July 20, this year’s event will be held in two locations – Australia and New Zealand. The United States Women’s National Team will…
Read MoreChoosing the Right Media Partner: 5 Factors to Consider
No growing business can operate in a vacuum. Even a small local business can work with dozens of different vendors and partners handling any number of business tasks and services, from shipping to IT security to banking to, yes, marketing and advertising. Each of these vendors affects your brand’s ability to build and sustain success.…
Read MoreThe Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards
For proof of TikTok’s clout as an innovative video platform, look no further than the ways other social networks have attempted to recreate its experience in their own apps. Facebook and Instagram attempted to clone TikTok’s short video product with Reels; YouTube was close behind with its similar Shorts video format. While those video experiences…
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