Archive for April 2023
Cox Media Omaha team wins American Marketing Association Pinnacle Award
ATLANTA, April 26, 2023 – The Cox Media Omaha creative services and digital team has won a Silver AMA (American Marketing Association) Pinnacle Award in the category of Best Total Marketing Campaign for a Small Business. This award recognizes the excellence of this team’s work on the creative elements, performance, and results of a local…
Read MoreBehind the Screens: Meet Sales Account Planner Sarah Cart
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Sarah Cart, Sales Account Planner at Cox Media Oklahoma-Arkansas. We discussed her unique role and how she collaborates cross-functionally to best serve our clients. Tell…
Read MoreAudience Insights: Reaching Beyond the Cord to Reconsider Potential Reach
As a Gen X-er enjoying the twilight of my time in the stalwart Adults 25-54 demographic, I have experienced a fair amount of change when it comes to television. I grew up in an era when the console TV was a piece of furniture with a cabinet that dwarfed the screen it was meant to…
Read MoreClient Success: Driving In-Store Foot Traffic and Sales Through a Streaming Video Ad Campaign
Streaming ad inventories continue to grow, expanding the market of opportunities for businesses eager to advertise through digital video—and making it easier than ever to target a niche audience through this highly engaging ad channel. For one regional tire retailer, digital video was one of many advertising solutions used across a years-long partnership with Cox…
Read MoreAdvertising Your Multi-Location Local Business: Tips for Creating Quality Ad Content
As small businesses mature into successful local chains, the rate of that growth is determined by the brand’s ability to expand its customer base. The faster you can attract new customers to a new location, the faster that location begins turning a profit—which in turn increases your financial ability to plan future locations for your…
Read MoreTop Streaming Trends from Q1, And What to Expect in Q2
In the first few months of 2023, we’ve seen some of the bigger streaming platforms prioritize user retention and profitability, while some of the fast-rising services have worked to rapidly add users and scale their platforms and revenue. From ad-supported content to streaming habits across devices, these trends carry important implications not only for streaming…
Read MoreThe Pulse on Programming: May 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MorePlanning for Google Analytics 4: What Local Businesses Need to Know
Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…
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