Archive for November 2023
The Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of the streaming industry is becoming more clear—and the final months of 2023 are being used to get ready for the year ahead. From price increases to streaming TV mergers to expanded advertising inventories, many of the changes coming in 2024 are already taking…
Read MoreThe Top 5 Digital Marketing Trends for 2024
A new calendar year is just around the corner, and experts across every industry are already buzzing about what’s to come in the year ahead. For local businesses planning their 2024 marketing strategy, though, there’s no time to wait and see which marketing trends come to fruition next year. Content must be planned, campaigns must…
Read MoreAudience Insights: A Heaping Helping of Helpful Headlines
Thanksgiving is a wonderful time to pause and reflect. For better or worse, many of my recurring reflections around this time of year are tied to the TV set. There is, of course, the legendary reporting of WKRP’s Les Nessman during the infamous “turkey drop” incident of 1978. More recently, in 2015, SNL guest stars…
Read MoreClient Success: Building Brand Awareness Among a Niche Regional Audience
Cost-effective advertising depends on precise audience targeting—especially if you’re a small business trying to maximize ROI for a fixed ads budget. The challenge of achieving these cost-efficiencies can be even greater when your business is targeting a niche, dispersed audience. This is the challenge one regional jet ski and boat retailer faced when investing in…
Read MoreIntegrated Marketing Tools for Local Businesses
Consumers rarely make a purchase or conversion after viewing a single ad from your business. In the vast majority of cases, it takes a number of brand interactions before those customers convert—and even then, additional marketing touches may be needed to achieve repeat purchases and long-term customer retention. These interactions will likely occur across multiple…
Read MoreHow Small Businesses Can Win Over Local Audiences with Longform Content
Compared to social media posts, short ad spots, brief newsletters and quickly written blog posts, long-form content takes more time and can take more resources—and the right distribution channels aren’t always obvious. When results aren’t guaranteed, small businesses are safer sticking to marketing and advertising strategies that require less effort and offer more predictable results.…
Read MoreThe Pulse on Programming: December 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreClient Success: Promoting Under-Marketed Inventory at Two Separate Auto Dealerships
The sales goals of auto dealerships are always shifting in response to market changes. When new vehicle inventories are available, salespeople face greater urgency to move used inventory and make room for those incoming vehicles. Similarly, when consumer demand for new vehicles declines, the push to promote pre-owned vehicles takes on greater importance. No matter…
Read More2024 Paris Olympics Preview: How Potential Local Stars Will be a Massive Draw
Among the biggest draws of watching the Olympics is the opportunity to root for your home country. According to a 2021 audience survey, 48 percent of men and 34 percent of women are motivated to watch because they want to support American athletes. But Olympics storylines dive far deeper than these national team affiliations. For…
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