The Top 5 Digital Marketing Trends for 2024

A new calendar year is just around the corner, and experts across every industry are already buzzing about what’s to come in the year ahead. For local businesses planning their 2024 marketing strategy, though, there’s no time to wait and see which marketing trends come to fruition next year. Content must be planned, campaigns must…

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Audience Insights: A Heaping Helping of Helpful Headlines

Thanksgiving is a wonderful time to pause and reflect. For better or worse, many of my recurring reflections around this time of year are tied to the TV set.  There is, of course, the legendary reporting of WKRP’s Les Nessman during the infamous “turkey drop” incident of 1978. More recently, in 2015, SNL guest stars…

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Client Success: Building Brand Awareness Among a Niche Regional Audience

Client Success

Cost-effective advertising depends on precise audience targeting—especially if you’re a small business trying to maximize ROI for a fixed ads budget. The challenge of achieving these cost-efficiencies can be even greater when your business is targeting a niche, dispersed audience. This is the challenge one regional jet ski and boat retailer faced when investing in…

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Integrated Marketing Tools for Local Businesses

Consumers rarely make a purchase or conversion after viewing a single ad from your business. In the vast majority of cases, it takes a number of brand interactions before those customers convert—and even then, additional marketing touches may be needed to achieve repeat purchases and long-term customer retention. These interactions will likely occur across multiple…

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How Small Businesses Can Win Over Local Audiences with Longform Content

Compared to social media posts, short ad spots, brief newsletters and quickly written blog posts, long-form content takes more time and can take more resources—and the right distribution channels aren’t always obvious. When results aren’t guaranteed, small businesses are safer sticking to marketing and advertising strategies that require less effort and offer more predictable results.…

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The Pulse on Programming: December 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

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