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Archive for February 2015

Cox Media and TubeMogul Announce Partnership [Breaking News]

By Nick | February 27, 2015

Programmatic
Digital Video
Tube Mogul
Cox Media
Mike Zeigler

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Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak

By Nick | February 24, 2015

Advertisers are starting to get a lot more options to target TV ads with…

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Cox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]

By Nick | February 24, 2015

Little by little, the TV ad business is adopting principles from digital…

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Clypd Optimizes Programmatic TV Platform [Breaking News]

By Nick | February 19, 2015

Clypd, a maker of programmatic TV advertising systems, has released…

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TV Gets With the Programmatic Program [Breaking News]

By Nick | February 9, 2015

Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.

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What Publishers Can Learn From Condé Nast’s Embrace of Programmatic

By Nick | February 3, 2015

Programmatic, digital media, Conde Nast, digital sales, advertisers, advertising

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The Industry’s Take on Programmatic

By Nick | February 3, 2015

Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing

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Going Programmatic to Get Your Content Seen

By Nick | February 3, 2015

Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing

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Power of Branded TV Content v. Other Media

By Nick | February 2, 2015

The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.

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