Archive for February 2015
Cox Media and TubeMogul Announce Partnership [Breaking News]
Programmatic
Digital Video
Tube Mogul
Cox Media
Mike Zeigler
Programmatic TV Firm AudienceXpress Inks Data Partnership With Rentrak
Advertisers are starting to get a lot more options to target TV ads with…
Read MoreCox Media Partners With TubeMogul For Web Video Ad Sales [Breaking News]
Little by little, the TV ad business is adopting principles from digital…
Read MoreClypd Optimizes Programmatic TV Platform [Breaking News]
Clypd, a maker of programmatic TV advertising systems, has released…
Read MoreTV Gets With the Programmatic Program [Breaking News]
Cox Media leads the way in experiments with digital ad techniques honed in the world of Internet video.
Read MoreWhat Publishers Can Learn From Condé Nast’s Embrace of Programmatic
Programmatic, digital media, Conde Nast, digital sales, advertisers, advertising
Read MoreThe Industry’s Take on Programmatic
Programmatic; programmatic advertising; digital media; targeting; digital marketing; industry trends; targeted ads; marketing
Read MoreGoing Programmatic to Get Your Content Seen
Programmatic, digital media, programmatic advertising, targeting, marketing, targeted marketing
Read MorePower of Branded TV Content v. Other Media
The strength of branded content compared to other media; how to compete with newspapers, radio and magazines by showcasing television’s strength against each medium.
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