Archive for December 2023
2024 Major League Soccer (MLS) Season
Heading into a pivotal 2024 season, Major League Soccer appears on the cusp of a breakthrough with U.S. viewing audiences. After the arrival of global superstar Lionel Messi to the league last summer, fan interest in the league has soared, resulting in more than one million signups for the premium MLS Season Pass service shortly…
Read More2024 Motorsports Schedule (NASCAR, Indycar, Formula One, Drag Racing)
The TV schedule for motorsports events grew more crowded in 2023, thanks in large part to growing audience interest in Formula One racing. The elite racing series, which has long enjoyed strong viewership for its Grand Prix events around the globe, enjoyed a surge in viewership among U.S. audiences for some of its 2023 races.…
Read MoreX Games Aspen 2024 (Winter X Games)
On the heels of steady audience growth over its more than two-decade run, the Winter X Games—now rebranded as X Games Aspen—is testing out a new strategy that combines a national TV broadcast with multi-platform video, catering to the diverse viewing habits of younger audiences. Last year’s TV broadcast numbers were strong for X Games…
Read MoreThe Pulse on Programming: January 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreSocial Media Marketing for Small Businesses: 5 Strategies for Success
Social media has been one of the great equalizers for local businesses, especially when trying to build your local brand and foster a stronger community among your customers. Branded social media accounts are free to set up and relatively easy to run—especially if you use social media in your personal life. Even better, the following…
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