Archive for January 2024
Online Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
Read MoreThe Pulse on Programming: February 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever – and opportunities in February’s TV schedule can help you do just that. That is why we have put together a monthly preview highlighting three cable programs…
Read MoreThe Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks key similarities and differences between the two major measurement players.
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