Archive for August 2023
2023-2024 NHL Season
Last year’s National Hockey League season ended with a bang, especially as far as TV ratings are concerned: the Stanley Cup Playoffs turned in some of the largest cable viewership numbers in NHL playoff history, posting double-digit gains over the previous season. With such strong numbers in the second year of its most recent TV…
Read MoreThe Professor’s Perspective Episode 5: Time Spent with Cable + Streaming
In this episode of The Professor’s Perspective, we unpack an updated look at how consumers are spending time with media and specifically highlight the power (and reach!) of combining streaming and Cable TV viewership.
Read MoreTikTok Advertising Update: New Capabilities to Promote Your Local Business
TikTok’s massive popularity among U.S. consumers has prompted many small businesses to test-drive this relatively new social media platform—even when the best practices for business promotion have been murky at best. With its video-centric app and unique algorithm for delivering content, TikTok offers stark differences from Facebook, Instagram and other social media platforms when it…
Read MoreMaking a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy
If you’ve read through our guide to planning an annual ad buy, you’re well aware that there’s value in planning ahead. For some businesses, though, annual campaign planning and media buys isn’t always feasible or practical. Cash flow constraints can prevent you from making financial commitments too far into the future. If you’re relatively new…
Read MoreAdvertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’
You’ve probably heard about the ongoing strikes taking place in Hollywood, where both the Writers Guild of America (WGA) and Screen Actors Guild (SAG) have each elected to strike against the production companies in the film and TV industry—essentially grinding the industry to a halt. What might be less obvious is how this work stoppage…
Read MoreAdvertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group
With a large population, rapid growth and escalating wealth, U.S. businesses can’t afford to overlook Hispanic consumers in their communities. Consider the following: Those simple data points make it clear: Hispanic audiences are valuable audience and potential advertising opportunity for businesses of any size, and in any community. But connecting with these consumers isn’t as…
Read MoreClient Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank
With higher average balances and more financial activity from account-holders, business accounts typically offer more value to financial institutions than personal checking and savings accounts. For brick-and-mortar banks, local business accounts play a critical role in driving revenue and value from those physical locations. After noticing a quarterly decline in its business accounts, one local…
Read MoreHow to Build Brand Awareness on Linkedin
LinkedIn is a great platform for businesses of all sizes to connect with potential customers, partners, and employees. It’s also a great way to build brand awareness and establish yourself as an expert in your field. If you own a small or medium-sized business, you may be considering ways to effectively promote your brand. Here…
Read MoreFree Ad-Supported Television (FAST): The Benefits of Advertising Your Business
As digital streaming services continue to evolve, audiences have more options than ever when it comes to accessing and viewing content. Additionally, American consumers are balancing out their premium, paid subscription content with publishers that offer ad-supported television free of charge. This is great news for advertisers, who can now reach audiences across a multitude…
Read MoreAdvertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success
It’s time to recycle your jokes about young, naive millennials: all of a sudden, millennials are raising kids and approaching middle age, while Gen Z has quietly started entering the workforce. Not far behind is Generation Alpha. While the oldest members of Gen Alpha are just now approaching their teenage years, this consumer group is…
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