Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation are graduating from college and entering the workforce, while even the younger end of this age group is approaching young adulthood and becoming a formidable consumer group. As digital natives who grew up with the Internet—and, depending on their age, smartphones—Gen Z bears…

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Bonus: Ask the Experts GA4 Q&A

Last week, we hosted our Q2 Ask the Experts webinar, focusing on the upcoming transition from Universal Analytics to Google Analytics 4. For this event, we partnered with Google expert Alex Fleshner. You can view the full webinar recording here. We covered: At the close of the webinar, we invited attendees to participate in a…

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How GA4 is Shaping the Future of Analytics—and Your Business

Most business leaders understand the value of using analytics to measure ad performance and understand the value you’re getting from your campaigns. While that’s certainly a benefit, it doesn’t represent the full value offered by analytics. Thanks to deep data insights, improved attribution and analytics powered by artificial intelligence, analytics platforms can now function as…

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Tips for Attracting New Customers to Your Local Chain Business

Local chain businesses are able to justify their brick-and-mortar growth by pointing to the new customer acquisitions that come with each new location. For many types of businesses, including restaurants, home services companies and retail brands, a physical presence and close proximity to customers can be a difference-maker in driving sales and improving brand loyalty.…

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The Pulse on Programming: June 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

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