Archive for May 2020
The Power of Programming on Cable TV: How Current TV Viewership Trends Can Benefit Your Business
One of the greatest benefits of cable TV advertising has always been the niche audiences those cable TV channels attract.
Read More3 Advertising Tips for Outdoor Activity Businesses and Gear Providers
Interest in outdoor activities is surging. Here’s how your business can grow its customer base.
Read MorePolitical Advertising in 2020: 4 Ways to Grow Awareness for Your Campaign
Because of its reach and targeting capabilities, cable TV is a strong option for political advertising as it helps you reach voters as they tune in to their favorite programming.
Read MoreReopening Your Business: How (and What) to Tell Your Customers
To win over anxious shoppers, businesses may need to create new mechanisms to incentivize in-store shopping and in-home service requests.
Read MoreApril Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges
While decreased travel time meant less exposure to radio, billboards, and other out-of-home media, Americans accelerated their in-home media consumption.
Read MoreAdvertising for Cleaning Services Businesses: Addressing New Customer Demands
Now more than ever, the average consumer is hyper-aware of the importance of proper sanitation.
Read MoreHow to Connect with Your Customers Using Video in 2020
Video has become a cornerstone of successful marketing and advertising for small businesses.
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