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Archive for September 2021

Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead

By Nick | September 30, 2021

After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.

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Preparing Your Local Business for the Holiday Shopping Season

By Nick | September 28, 2021

Retailers should be proactive not only in advertising their holiday sales early, but also stocking up on inventory to meet holiday season customer demand.

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Client Success: Increasing Referrals to a Local Attorney Office

By Nick | September 24, 2021

A local attorney office wanted to increase referrals, and with the right tactics – and the help of Cox Media’s data-driven advertising insights – it succeeded.

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Audience Insights:  Nielsen Says BBO Is a Go…Again!

By Nick | September 23, 2021

Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.

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Your Advertising Checklist for Google, Amazon, Facebook & Instagram

By Nick | September 22, 2021

Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.

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3 Display Advertising Best Practices to Maximize Your ROI

By Nick | September 21, 2021

Whether used for building brand awareness or as part of a retargeting strategy, display advertising can be a cornerstone of your advertising success.

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Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers

By Nick | September 16, 2021

For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.

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The Pulse on Programming: October 2021 Preview

By Nick | September 14, 2021

There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.

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Client Success: Improving Social Media Engagement for a Regional Food Distributor

By Nick | September 10, 2021

A regional food distributor wanted to optimize their organic social media presence and with the right tactics and guidance, they succeeded.

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The Importance of a Strong Organic Social Media Presence

By Nick | September 9, 2021

A strong organic social media strategy will help your business to establish a positive, sustainable online reputation.

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