Archive for September 2024
The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)
This video highlights key stats about consumption of media in Cox Media video homes, with a special spotlight on the reach opportunity with sports programming. Sports Programming & News: A Dynamic Combo for Audiences In the first half of 2024, sporting events accounted for the top-viewed programs in five out of the six months, only…
Read MoreAudience Insights: Don’t Fold Up the TV Tray Just Yet!
While ever evolving and expanding, TV advertising for local businesses remains effective in reaching target audiences. Like so many stalwarts now in the advanced stages of the 25-54 audience demographic, I grew up with television. The TV set was as close to being part of the family as any inanimate object could be. Any time…
Read MoreHow Small Business Owners Can Get Started in Email Marketing
In today’s digital age, email marketing remains a cornerstone of any successful marketing strategy. Despite the growth of social media and other digital channels, email provides a direct, personalized, and high-ROI way to connect with your customers and prospects. A well-planned email marketing strategy can help you engage your audience, boost brand awareness, and generate…
Read MoreQ4 Quarterly Sports Preview: Falling for Key Sports Opportunities
As the seasons change and the air cools, it can only mean one thing— one of the biggest seasons in sports is here, and with it, plenty of key sports advertising opportunities! As we wrap up the third quarter and summer comes to an end, let’s reflect on some exciting moments. The Summer Games in…
Read MoreThe ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events
Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.
Read MoreA Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
Read MoreThe Pulse on Programming: October 2024 Preview
As summer fades into fall, some of us are hanging on to the last days of warm weather and others are ready for the seasons to change with pumpkin lattes in-hand, but everyone can agree that crisp fall days bring many long-awaited TV premieres and sports seasons. October TV advertising opportunities start a wave of…
Read MoreCox Media Welcomes True Local Labs to its Family of Brands
*Formerly Part of 1898 Ventures, LLC (“1898”), True Local Labs Joins Cox Media to Enhance Data-Driven Client Solutions* ATLANTA, GA – Cox Media is excited to announce the integration of True Local Labs, previously part of 1898, into our family of brands and services. This integration underscores our unwavering commitment to empowering clients with actionable…
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