Archive for February 2024
Unlocking High Click-Through Rates (CTR) in Your Digital Marketing
Feeling like your digital marketing efforts are stuck in neutral, gathering dust instead of clicks? You’re not alone. Every digital marketer has been there. Pouring your heart and soul into crafting the perfect campaign only to set it live and return to dismal engagement. What if instead of crickets, you saw a steady stream of…
Read MoreMLB 2024 Season Preview: Expect More Fans Watching on Cable TV and Streaming
Looking for opportunities to build brand awareness among a local audience? Look no further than Major League Baseball, which will open its 2024 season at the end of March. Between spring training, regular season games, and the dynamic postseason, there are countless opportunities for advertising during the MLB season. Across both regional and national broadcasts,…
Read MoreThe Pulse on Programming: March 2024 Preview
Welcome back to our monthly programming spotlight! We know that it’s imperative for you to reach your target audience now more than ever. Next month’s TV schedule can help you do just that as your customers consider what to watch in March. Below you’ll find three cable highlights that represent exciting advertising opportunities for local…
Read MoreThe ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events
Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.
Read More4 Tips for Automotive Advertising in 2024
After riding the roller coaster of market swings and industry challenges over the past few years, there’s good news ahead for automotive advertising: the experts over at Cox Automotive are expecting the U.S. auto market to return to a state of relative normalcy in 2024. Supply chains are stable, interest rates have likely peaked, and…
Read MoreAudience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports are up next. While hosting Saturday Night Live back in October, comedian Nate Bargatze took on the role of George Washington in what has been hailed as “the best ‘SNL’ sketch in years.”(1) As Bargatze’s Washington waxes wishfully of a new nation that…
Read More