Smart SEO for Your Brand’s Videos

Using the right SEO tactics can help more customers find (and watch!) your business’s videos across your website and YouTube channel. The video below outlines a few helpful tips for doing just that:

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How to Prioritize Performance Metrics as a Small Business Owner or Marketer

As your business plans and launches digital advertising and marketing campaigns, performance analytics play an essential role in understanding the value you’re driving from your investment. Even the basic analytics offered in Google Ads and other advertising platforms can give small businesses a basic idea of whether their campaigns are driving engagement from their audience.…

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2023 Q2 Sports Preview

As we enter Q2, the seasons start to change, and springtime brings a shift in the weather, longer days, and one of the best sports periods of the year.   Your trusty Cox Media sports blogger is a big fan of golf, and coming up in Q2, I’m always excited as the first major golf events…

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Audience Insights: The Madness of Measuring March Viewership

The phrase “most wonderful time of the year” is most often associated with the hustle and bustle of the holiday season – but for millions of sports fans across the country, the second half of March is wonderful in a most maddening sort of way.  Again this year, there’ll be experts for trusting and brackets…

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Behind the Screens: Meet Director of Product Marketing Jerry Arias

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Jerry Arias, Director of Product Marketing. We discussed the streaming television landscape, and how he works to equip our Media Consultants and clients with knowledge…

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The Pulse on Programming: April 2023 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for your business. We’ve rounded up information on…

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5 Innovative Technologies to Benefit Your Local Chain Business

As your local business expands its footprint across multiple locations, the work of operating this chain also increases. As a business owner or leader, this expansion can place demands on you and your workers that are both unrealistic and unsustainable, threatening the quality of your brand experience—unless you’re able to gain new efficiencies through this…

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