Archive for March 2023
Smart SEO for Your Brand’s Videos
Using the right SEO tactics can help more customers find (and watch!) your business’s videos across your website and YouTube channel. The video below outlines a few helpful tips for doing just that:
Read MoreHow to Prioritize Performance Metrics as a Small Business Owner or Marketer
As your business plans and launches digital advertising and marketing campaigns, performance analytics play an essential role in understanding the value you’re driving from your investment. Even the basic analytics offered in Google Ads and other advertising platforms can give small businesses a basic idea of whether their campaigns are driving engagement from their audience.…
Read MoreWhat You Might Not Know About Social Media (And What Your Business Can Do About It)
Small business leaders don’t need to be sold on the benefits of using social media to promote their brand. At least two-thirds of all small businesses use social media as part of their digital marketing strategy, a higher adoption rate than any other digital channel. For local businesses operating with limited budgets and resources, social…
Read More2023 Q2 Sports Preview
As we enter Q2, the seasons start to change, and springtime brings a shift in the weather, longer days, and one of the best sports periods of the year. Your trusty Cox Media sports blogger is a big fan of golf, and coming up in Q2, I’m always excited as the first major golf events…
Read MoreAuto Inventories are Returning to Normal. Here’s How Advertising Can Help Dealers Increase Vehicle Sales
If you’ve gone shopping for a vehicle within the past couple of years, you’ve seen first-hand the disruptions affecting auto dealerships across the country. Abrupt stoppages on auto assembly lines, destabilizing supply chains and a global microchip shortage all contributed to a dramatic and prolonged slowdown in new vehicle production. During that period of time,…
Read MoreAudience Insights: The Madness of Measuring March Viewership
The phrase “most wonderful time of the year” is most often associated with the hustle and bustle of the holiday season – but for millions of sports fans across the country, the second half of March is wonderful in a most maddening sort of way. Again this year, there’ll be experts for trusting and brackets…
Read MoreBehind the Screens: Meet Director of Product Marketing Jerry Arias
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Jerry Arias, Director of Product Marketing. We discussed the streaming television landscape, and how he works to equip our Media Consultants and clients with knowledge…
Read MoreThe Pulse on Programming: April 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for your business. We’ve rounded up information on…
Read More5 Innovative Technologies to Benefit Your Local Chain Business
As your local business expands its footprint across multiple locations, the work of operating this chain also increases. As a business owner or leader, this expansion can place demands on you and your workers that are both unrealistic and unsustainable, threatening the quality of your brand experience—unless you’re able to gain new efficiencies through this…
Read MoreClient Success: Increasing Qualified Traffic and Marketing ROI for Group of Oklahoma Auto Dealerships
According to Google, 95 percent of consumers use digital research tools when searching for a vehicle—and twice as many people start their vehicle search online instead of at a dealer’s lot. In recognition of this trend, auto dealerships of any size—whether single locations or multi-lot chains—must be aggressive in building digital pipelines for qualified sales…
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