Archive for March 2024
Audience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports world with the three-week extravaganza the NCAA has trademarked as March Madness. The Division I women’s and men’s basketball championships are the ultimate reality television, with more than 1,600 athletes on 136 teams competing in a total of 134 games that will crown…
Read More3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer
The start of the 2024 Paris Olympics will be here before we know it. While organizers race to finish preparations for world’s largest sporting event, businesses large and small are quickly assembling their advertising strategies in hopes of building their brand through this expansive, multi-platform cable and streaming event. Although advertisers can look to past…
Read More3 Steps to Reach Local Homeowners in Need of Repairs
Whether you’ve experienced a “wet” winter like our New England team or a “white” winter, homeowners across New England (and much of the United States) are finding themselves in need of repairs they didn’t expect or anticipate. As you consider advertising a home services business in New England – or anywhere in the US –…
Read MoreCox Media Maintains Google Premier Partner Status for 2024
ATLANTA, Mar. 14, 2024 – Cox Media has maintained Premier Partner status with Google for 2024 after earning this distinction for the first time in early 2023. This recognition builds on Cox Media’s existing relationship with Google, and as a Premier Partner, Google recognizes Cox Media as one of the top 3% of Google Ads…
Read MoreThe Pulse on Programming: April 2024 Preview
As the winter chill fades away and the days grow longer, television networks are gearing up to release a fresh wave of exciting spring programming that is sure to captivate audiences. From gripping dramas to educational nature experiences (narrated by a Marvel favorite), there is something for every audience – and every advertiser. Get ready…
Read MoreCox Media Arizona Creative Team Wins Two ADDY Awards
TUCSON, March 5, 2024 – The Cox Media Arizona Creative Services team was recognized during the 2024 American Advertising Awards gala, earning two silver ADDYs for outstanding creative in the categories of “Public Service Announcement” and “30 Second TV Spot.” Led by Creative Serivces Manager Ray Frieders and Senior Spot Production Specialist Trevor Davies, the…
Read MoreAffiliate Marketing Tips for Local Businesses: Maximizing Leads and Revenue
Here’s an overview of how local businesses can use affiliate marketing tips to grow their brand and their bottom line. No company can stand the test of time without reliable pipelines delivering sales and leads. But small businesses face the added challenge of building these pipelines with limited resources, and in the face of larger,…
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