Archive for August 2021
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Storytelling has become perhaps the most important element of modern marketing and advertising—especially when placing ads across multiple channels.
Read MoreAdvertising on Google, Facebook and Amazon: 3 Ways to Optimize Your Website for Success
If the requirements below are not met, you may not be able to run your ads on Google, Facebook and Amazon.
Read MoreHow to Expand Your Brand’s Reach By Enhancing Your Digital Ads
DV360 creates new, powerful options to build upon the performance and ROI offered through Google Ads.
Read MoreBehind the Screens: Meet Senior Product Manager Molly Osmon
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fifth post of this series, we speak with one of our Senior Product Managers.
Read MoreAudience Insights: Taking Part in Olympics is an Advertising Win
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
Read MorePlanning Your Annual Ad Buy: A Small Business Guide to Advertising Success
Annual ad buys are the best way to stabilize your short- and long-term advertising strategy.
Read MoreClient Success: Increasing Program Enrollment for a Local School
A local school wanted to increase program enrollment and with the right advertising tactics, they succeeded.
Read MorePerfecting the Customer Journey: The Value of Embracing a Membership Mindset
Your customers are seeking relationships, not transactions. They value credibility and reputation over value. And they want a purchase experience that goes beyond the conversion itself.
Read MoreThe Pulse on Programming: September 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
Read MoreMeasuring Success in a Campaign: What You Should Be Looking For
A digital advertising partner can help you analyze performance data and apply its lessons to increase your advertising ROI.
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