Archive for February 2023
SEO & Finding Your Brand’s Keywords, Part 2: Implementation
Last week, we introduced the idea of finding the right SEO (Search Engine Optimization) keywords for your brand. Now that you have a solid list of keywords that you can rank well for, where do you implement them in your strategy? Let’s start with the areas you should be adding your brand’s keywords right away.…
Read MoreCox Media Named 2023 Google Premier Partner
ATLANTA, Feb. 26, 2023 – Cox Media has achieved Premier Partner Status with Google for 2023. As a Premier Partner, Google recognizes Cox Media as one of the top 3% of Google Ads partners in the US, demonstrating its commitment to attaining product expertise, driving client growth, and helping its clients succeed with Google Ads. …
Read More2023 Q2 Programming Opportunities
Aligning your brand messages with the right programming can help your business connect with the audiences you are trying to reach. The sizzle reel below includes just some of the programming opportunities available in Q2 of 2023.
Read MoreSEO & Finding Your Brand’s Keywords, Part 1
Selecting your brand’s keywords and creating a successful content marketing strategy is important no matter the size of your brand. Including the right keywords in your content is critical to compete in the SERPs (search engine results pages). With 75% of shoppers saying they use search early in the purchase process, can you really afford…
Read MoreMaking the Most of a Limited Ad Budget
Your advertising goals must always be defined within the limits of your advertising budget. We can all dream about what we’d do with unlimited ad spend, but the reality is that every business must manage its ad budgets wisely and build a strategy to maximize their ROI potential. Local businesses are particularly aware of the…
Read MoreHow to Build a Digital Web Presence for Your Local Business
Even if your business maintains a brick-and-mortar presence, your online presence functions as a second storefront for your brand. From your business website to online reviews to digital ads, this digital presence plays a central role in building brand awareness and driving engagement from relevant consumers. Some parts of this digital presence—such as online reviews—aren’t…
Read MoreHow Inflation Has Impacted Local Chain Businesses
As if local businesses hadn’t already been dealt with enough challenges in the last few years, inflation has enjoyed a steady run of raising operating costs, shrinking profit margins and putting pressure on consumers to spend less. Even as economic experts start to see signs that inflation in the U.S. is cooling, today’s businesses must…
Read MoreClient Success: Converting New Patients at a Lower Acquisition Cost for an Arizona Healthcare Provider
Advertising can help healthcare organizations reach new audiences and grow their patient base, but a high cost-per-conversion can limit the amount of growth these companies are able to achieve. The more it costs to acquire a new patient, the fewer conversions you’re able to afford within your advertising budget. This was the situation faced by…
Read MoreMarketing Your Local Chain Business: Tips for Promoting Multiple Locations
There’s a world of difference between running a single business location and operating multiple locations, sometimes in different cities. Although an expanded footprint creates new opportunities—increasing your audience reach, achieving economies of scale, and growing your gross profits, for example—running multiple locations also creates new challenges. The same is true for your local marketing strategy.…
Read MoreNew to Digital Advertising? Our Three-Step Guide to Getting Started
Building a business from the ground up is difficult. If you’re a small, local business, the challenges are even more daunting. There’s a reason 45 percent of small businesses fail within the first five years: between the costs of starting a business and the uphill battle of growing your brand and your sales, most mom-and-pop…
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