Archive for June 2015
Top 5 Must-Reads: Weekly Round-Up – 6.26.15
This Week’s Best Content From Other Blogs Around the Web – 6.26.2015 [Blog Post]
Read MoreTop 3 Things You Need to Learn from Experian’s Brand Loyalty Report
Insights on Building Brand Loyalty in a Cross-Channel World [Blog Post]
Read MoreTop 5 Must-Reads: Weekly Round-Up – 6.19.15
This Week’s Best Content From Other Blogs Around the Web – 6.19.2015 [Blog Post]
Read MoreDear Diary: The Future of Local TV Audience Measurement in Smaller Markets
5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]
Read More3 Things That All Great Banner Ads Have in Common
The Essentials of Banner Ad Creation and Beyond [Guest Blog Post]
Read MorePlop-Plop, Fizz-Fizz
The Modern Success of Advertising’s Catchy Jingle [Blog Post]
Read MoreTop 5 Must-Reads: Weekly Round-Up – 6.12.15
This Week’s Best Content From Other Blogs Around the Web – 6.12.2015 [Blog Post]
Read MoreProgrammatic Technology Changes the Channel on TV Ad ROI [Breaking News]
Every television ad campaign ultimately faces the nagging question, “What’s the ROI?” Historically, marketers running TV ads couldn’t deliver concrete metr
Read MoreProgrammatic TV: Further Ahead, Further Behind Than You Think
Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skeptici
Read MoreThe 2015 Women’s World Cup
An Exclusive Look Back on Tournaments of the Past and Overview of the Upcoming Women’s World Cup [Blog Post]
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