Archive for January 2023
How to Improve the Customer Experience at Your Local Business
Customer relationships are a cornerstone of success for any local business. Recent consumer surveys have found that the customer experience is just as important, if not more important, than price when it comes to affecting where shoppers choose to spend their money. In fact, 61 percent of consumers are willing to pay more in exchange…
Read More4 Ways to Support In-Person Events Through Digital Advertising
Retail and other in-person events have made a big comeback in recent years, and it’s easy to understand why. According to a survey from Vimeo, more than 75 percent of marketers believe that live in-person, hybrid, and even virtual events are valuable ways for businesses to engage their audience. In-person events can be particularly beneficial…
Read MoreWhy is Digital Audio Advertising So Popular for Businesses? (Hint: It’s All About the R-O-I)
Any time you see someone wearing headphones or earbuds—which is a lot, these days—the odds are high that they’re listening to digital audio: music, podcasts, audiobooks, or other digital content either stored on their smartphone or streamed online. The market for digital audio has exploded over the past decade. So has the market for digital…
Read MoreHow to Advertise During a Recession: Tips to Drive Value and Growth
If you’ve been listening to economic experts and pundits discussing the state of the U.S. economy, you’ve probably heard someone suggest that we’re headed to something called a “slowcession.” A slowcession isn’t exactly like the recessions you’re more familiar with, but there are some important similarities. Yes, both of these terms refer to a slowdown…
Read MoreHow Today’s Small Businesses are Winning Talent Recruiting Battles in 2023
If your business has attempted to hire for open positions in the past year, you’re probably well-acquainted with the challenges of the current hiring market. With low unemployment rates and steady job growth across the United States, prospective job applicants have experienced no shortage of options when searching for their next position. But that employee-friendly…
Read More2023 Retail Forecast: 4 Predictions for the Year Ahead
The 2022 holiday shopping season may have been a mixed bag for the U.S. retail industry, but there’s cautious optimism that a brighter future lies ahead. After a year disrupted by aggressive inflation and fears of an economic recession, there’s growing evidence that those worst-case scenarios have been avoided. But that doesn’t mean change isn’t…
Read MoreBET: 54th NAACP Image Awards (Award Show)
Premiere: February 25, 2023 at 8/7c Episode Count: 1 Finale: February 25, 2023 Target Demo: A25-54 Globally recognized as one of the most distinguished multicultural awards shows for people of color, the “54th NAACP Image Awards” will continue a tradition of excellence, uplifting values that inspire equality, justice, and progressive change, and highlighting artists committed…
Read MoreFX: Snowfall (Returning Series)
Premiere: February 22, 2023 at 10/9c Episode Count: 10 Finale: April 26, 2023 Target Demo: A18-49 Snowfall is a one-hour drama set against the infancy of the crack cocaine epidemic and its ultimate radical impact on the culture as we know it. All dates and times are subject to change by their respective networks. Always…
Read MoreHallmark: Valentine, Nebraska (Original Movie)
Premiere: February 18, 2023 at TBD Episode Count: 1 Finale: February 18, 2023 Target Demo: W25-54 It’s a week away from Valentine’s Day and Olivia loses both her boyfriend and her job in the same week. On the drive back to her hometown of Valentine, Nebraska, she meets George. After spending time together on the…
Read MoreVICE: Most Expensivest (Returning Series)
Premiere: February 13, 2023 at 10/9c Episode Count: TBD Finale: TBD Target Demo: N/A On Most Expensivest, 2 Chainz looks at extravagantly expensive versions of everyday items. All dates and times are subject to change by their respective networks. Always consult your Cox Media Consultant for local listings.
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