Bonus: Ask the Experts Streaming Q&A

Ask the Experts Series

In late September, we partnered with Marissa Coslov from eMarketer to host our Q3 Ask the Experts webinar, which focused on key trends and players in the video advertising ecosystem. Marissa shared excellent data and insights throughout the session, and while we were able to address many questions we received in the Q&A portion of…

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Programming Spotlight: Award Show Opportunities for Annual Ad Planning

Programming Spotlight: Award Show Opportunities for Annual Ad Planning

One-night-only televised events can be a prime advertising opportunity for small businesses. While this programming can draw massive audiences that turn them into major advertising events, cable TV broadcasts and dynamic ad insertion give businesses the power to purchase scalable ad spots that are cost-optimized and precisely targeted to a relevant audience. Televised award shows…

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Health & Wellness Advertising: Tips for the Holiday Season & Beyond

Health & Wellness Advertising: Tips for the Holiday Season & Beyond

In the wake of the holiday season’s many indulgences, January is well-known as the season of health and wellness. According to a 2021 survey of U.S. adults, the six most common types of New Year’s resolutions are all focused on improving health and overall well-being. Whether it’s losing weight, eating better, finding inner peace or…

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2022 Q4 Programming Opportunities

Q4 TV Sizzle Reel

Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available in the fourth quarter of this year.

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The Power of Live Sports: Delivering Ads to an Engaged Audience

The Power of Live Sports: Delivering Ads to an Engaged Audience

In a media landscape dominated by on-demand content and endless streaming options, sports broadcasts have held strong as one of the rare televised events that draw a massive live audience. For most sports fans, much of the excitement of the viewing experience comes from the unpredictable nature of the competition: fans watching from home, just…

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The Professor’s Perspective Episode 3: Bridging the Generational Gap

The Professor's Perspective

Each generation has its own set of distinct preferences, beliefs, and life experiences shaping their view on the world – and their view on media. In this Episode of The Professor’s Perspective, we unpack the key differences among generations and explore the best advertising tactics for each group. Thanks again for your time and tune…

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Audience Insights: Crossing the Streams

Among my many talents as a firmly entrenched Gen X-er* is the speed with which I can bellow out a reply if ever someone happens to ask, “Who you gonna call?” “Ghost-BUST-ers,” I exclaim, trying in vain to recapture a touch of the rhythm from the Ray Parker, Jr. track that punctuated the 1984 film…

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