[6] Brand Continuously

Maintaining an ongoing advertising and marketing presence helps cement your brand in the customer’s mind and keeps your brand front-and-center in their awa

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[7] Be Patient

Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq

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[4] Be Genuine

In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.

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