Archive for October 2017
Smart Advertising Ideas to Help Ring Up Sales at Your Retail Store
Using a Multi-Screen Approach to Attract More Customers
Read MoreGet a Holiday Leg (Lamp) Up on the Competition Through Branding
5 Tips to Make Your Small/Local Business Stand Out to Potential Customers During the 2017 Holiday Shopping Season
Read MoreRetail: The Perfect Marketing Mix Puts Brick-and-Mortar Retail Sales in the Bag
Marketing Tips for Local Retail Businesses
Read More[3] Focus on Benefits, not Features
Focusing on benefits is a customer-centric approach that is much more effective than spotlighting features.
Read More[5] Protect and Enhance the Brand
Your brand is more than just your advertising message–it’s the experience customers have with your business at every touch point, from product packaging t
Read More[2] See your Business Through your Customers’ Eyes
You undoubtedly have your own idea of what your business’s brand is, but is that idea consistent with how your customers view your business?
Read More[6] Brand Continuously
Maintaining an ongoing advertising and marketing presence helps cement your brand in the customer’s mind and keeps your brand front-and-center in their awa
Read More[1] Relationship vs. Transactional Messaging
Smart marketers use transactional messages from time to time, but focus primarily on relationship messaging that conveys the value of the “premium” that cu
Read More[7] Be Patient
Creating a distinctive brand takes time, but if you are patient, consistent and committed to the process, you’ll eventually be rewarded with a strong, uniq
Read More[4] Be Genuine
In today’s increasingly transparent marketplace, customers want to feel that they know the companies with which they do business.
Read More