Archive for July 2023
Behind the Screens: Meet Field Sales Support & Marketing Manager Candace Ortiz
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. This month, I was joined by Candace Ortiz, Manager Field Sales Support & Marketing. We discussed her role in YurView, and how she and her team find unique and creative ways…
Read MoreGoogle Analytics 4 Check-In: You’ve Made the Transition, Now What?
With the July 1 deadline now in the rearview mirror, Google has officially sunset Universal Analytics and appointed Google Analytics 4 as its sole platform for web performance metrics and reporting. The official transition may be over, but businesses and marketers are still busy trying to acclimate themselves to a new way of handling web…
Read More2024 Paris Olympics Preview: What Local Businesses Need to Know
Almost exactly one year from now, the 2024 Paris Olympics will kick off in France with nearly three weeks of competition featuring 10,500 athletes across 329 different competitions. Billions of viewers from around the world will be tuning in throughout the contest, turning the Olympics into one of the most significant advertising events occurring anywhere…
Read MoreLessons from the ‘Barbie’ Marketing Blitz: Five Tips for Local Retailers
The Barbie brand is everywhere right now. In the weeks leading up to the July 21 release of the feature film, Barbie, the brand has taken center stage in popular culture. And it’s not only movie trailers, press junkets and other movie marketing: as the surging trend of ‘Barbiecore’ demonstrates, the Barbie brand is shaping…
Read MoreUsing AI for Marketing Your Small to Medium-Sized Business, Part 2
In part 1 of using Artificial intelligence (AI) for marketing your small to medium-sized business, we covered how you could quickly start leveraging generative AI tools like Chat GPT and Google Bard to improve your digital presence. In part 2 we are covering how AI is rapidly changing the face of advertising. With the global…
Read MoreThe Importance of Top-of-Funnel Marketing: Why Your Business Should Aim for the Top
There’s obvious appeal in marketing to the bottom of the funnel. The wins come faster. So does the revenue—and both of these offer cold, hard proof to higher-ups that your marketing efforts are paying off. Compared to bottom and mid-funnel tactics, marketing to the top of the funnel is far less glamorous. Prospects are further…
Read MoreThe Pulse on Programming: August 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreAudience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or the modified Monday-Sunday version used in the advertising world, you likely noticed that 2023 has crossed the proverbial 50-yard line. And if you’re anything like our Audience Insights staff, you no doubt marked the occasion with a rousing rendition of what is arguably…
Read MoreIntroducing Threads: What Small Businesses Need to Know About the Newest Social Media App
Few tech businesses actually come out of nowhere. But in the case of Threads, that’s exactly what happened: in mere hours, the newest social network went from nonexistent to boasting millions of new accounts. One day later, Threads asserted itself as the biggest rival to Twitter. In the process, this dramatic shifting of the social…
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