Archive for January 2015
Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Programmatic video coupled with TV drives best results; programmatic
Read MoreRentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement
Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic
Read MoreTurbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter
ESPN has sold its first programmatic ad for “SportsCenter”
Read MoreTV Audience Buying Is Only Half the Story [Breaking News]
Programmatic TV is half audience buying, half technology automation
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