Archive for September 2023
The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of political advertising spend during past election cycles and highlight the anticipated shifts in spend leading up to the 2024 presidential election.
Read MoreDigital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of building brand awareness and driving conversions through targeted digital campaigns. For small business owners, though, the potential value of digital marketing must be considered alongside the realities those local brands are facing on a daily basis: slim profit margins, endless competition from rival…
Read More2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best sports season of the year. Yes, Q4 brings us right into the middle of peak sports with the MLB Postseason, the bulk of the NFL and College Football regular seasons, and College Bowl Games. Beginning in October, advertisers have access to the MLB…
Read MoreStreaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry continued to fight for market share and active user time in an ever-more crowded field of competitors. At the same time, ad-supported streaming and ad inventory quality became more urgent priorities for both the streaming giants and smaller upstarts looking to build their…
Read MoreThe Resurgence of Contextual Advertising
Despite Google Chrome pushing back its deadline to 2024 for the phase-out of third-party cookies, 42% of brands planned to increase their spending on contextual ads in 2023. With cookies soon biting the dust contextual advertising is projected to increase year over year by ~13% with further increases to follow pushing spending to over 562…
Read More2023-24 NBA Season
After averaging more than 11.6 million viewers for each game of the 2023 NBA Finals, the upcoming 2023-24 NBA season has plans to push its viewership numbers and audience engagement even higher—starting with the debut of a new in-season tournament taking place in November and December. After struggling to attract audiences in the early months…
Read MoreBehind the Screens: Meet Producer Tessa Young
Welcome back to Behind the Screens, where we get to know employees that make up the team behind your campaigns. This month I’m joined by Tessa Young, Senior Spot Production Specialist, who provides insights into the creative partnerships between Cox Media and clients. Thanks for chatting with me, Tessa! Can you introduce yourself, and tell…
Read MoreClient Success: Building a YouTube Following for an Aspiring Musician
Part of the challenge of making it as a musician is connecting with an audience of fans. Without a record deal to build your brand through the label’s marketing efforts, many aspiring musicians must take a grassroots approach to growing a following through live concerts, fan engagement, and developing an online and social following. YouTube…
Read MoreAudience Insights: Medal-Worthy Stats on Sports Viewership
My exploits as a competitive athlete were neither revolutionary nor worthy of being televised. As a basketball player, I interpreted the coach’s encouragement to “shoot if you’re open” to mean I should launch one from just inside the halfcourt circle before the defense was set. The ensuing airball quickly landed me a reservation on the…
Read MoreHoliday Marketing 2023: What Retailers Need to Know When Planning Seasonal Campaigns
Fears of a recession haven’t quite come to fruition, but consumer confidence remains wary: according to a survey from the U.S. Federal Reserve, many consumers are preparing to scale back their spending in the coming months, including for the 2023 holiday season. While this pullback is relatively minor, it underscores the challenges some retailers will…
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