Archive for September 2023
Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
Read MoreThe Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands
Production bottlenecks are finally in the past, and the chip shortage that disrupted new car sales and inflated used car prices has been largely fixed. After a difficult few years full of uncertainty and disruptions, the automotive industry is finally enjoying some stability for a change. New vehicle sales are on the rise, and overall…
Read MoreThe Pulse on Programming: October 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreHow to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy
There’s a reason why generational marketing endures as an audience targeting strategy across all industries. Despite all of the diversity that exists within a single generation, each of these groups is shaped by technology innovations, economic events, and other formative, collective experiences. These resulting characteristics have a significant impact on how each generation behaves as…
Read More2023 Q4 Sports Programming Sizzle Reel
It’s no secret that live sports and other sports content draws a large, engaged audience of fans. The fourth and final quarter of this year has an abundance of sports programming opportunities for your brand to align its advertising messages with. Check out a few key upcoming sports moments here:
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