View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity

The past year has seen a profound transformation in the role of women’s sports in not only live sporting events, but TV entertainment. At the center of this paradigm shift is women’s college basketball, which shattered numerous TV viewership records on the shoulders of high-profile stars such as Iowa’s Caitlin Clark. This year’s NCAA women’s…

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The Pulse on Programming: May 2024 Preview

May brings an exciting lineup to television for both viewers and advertisers. This month, audiences can look forward to a captivating blend of new and returning TV shows, offering a wide range of entertainment choices. Whether you’re searching for your next binge-worthy addiction or eager to catch up with beloved characters from ongoing series, the…

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2024 Major League Baseball Season

After implementing a slate of rule changes to improve the pace of play across the league, Major League Baseball enjoyed strong attendance and viewership numbers in 2023. Looking ahead to 2024, the league has high expectations that its TV product will continue to build on this momentum. Overall ballpark attendance eclipsed 70 million fans across…

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2024 Professional Wrestling Schedule

Professional wrestling may be more theater than professional sport, but its popularity as a televised and in-person event can’t be ignored. In recent years, professional wrestling has seen a surge in popularity as new fans have been tuning in and checking out a number of fast-rising upstart brands to compete with WWE’s dominance. Cable TV…

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2024 PGA Tour Season

The almost overnight arrival of LIV Golf may have turned the professional golf world upside down, but it only seemed to strengthen TV ratings for the PGA Tour season and professional golf in 2023. From golf’s four majors to other tournaments across the calendar year, many audiences either saw modest growth or maintained their viewership…

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2024 WNBA Season Preview

The 2023 WNBA season hit a number of major milestones reflecting its growing popularity across the country. Its regular-season schedule saw a 21 percent increase across its national broadcasts, making it the most-watched WNBA regular season in 21 years. October’s WNBA Finals finished that strong performance on a high note: TV viewership for the Finals…

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Q2 Quarterly Sports Preview: Looking Forward to Spring and Summer

As we approach the second quarter of 2024, let’s reflect on the thrilling moments from the first quarter in sports, and look ahead to exciting sports advertising opportunities for local businesses this spring and summer.   The Michigan Wolverines claimed victory in the College Football Playoff National Championship, attracting over 25 million viewers across ESPN…

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