Behind the Screens: Meet Key Account Consultant Maria McRoberts

Welcome back to Behind the Screens, a blog series where we get to know employees that make up the team behind your campaigns. I’m Kelly Nelson, a Senior Marketing Communications Specialist on Cox Media’s Las Vegas team, and I’m back with a new post featuring one of Cox Media’s local advertising experts. This month we’re…

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The Pulse on Programming: August 2024 Preview

As August approaches, the realm of television advertising is poised to present exciting opportunities for brands looking to make a significant impact in their marketing strategies. With the summer season in full swing and the anticipation of major events such as the Summer Games and high-profile TV premieres, August offers a unique blend of high…

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Reaching Fans with Summer Sports Opportunities: Q3 Preview

As the summer heats up, so does live sports action! Read on for a few key summer sports advertising opportunities. The second quarter was filled with thrilling moments and record-breaking stories.  Highlights include the March Madness men’s and women’s Final Four and Championships, the NBA Playoffs, and the Stanley Cup Playoffs.  Notably, the women’s March…

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Maximizing Your Ad Budget: 4 Tips for Small Businesses

No advertising budget is unlimited. From global corporations to local small businesses, all organizations face the same pressure to squeeze as much value as possible from their ad investments. But “maximizing your ad budget” isn’t about spending every last penny at your disposal. It’s about planning your ad spending with the goal of maximizing your…

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Behind the Screens: Meet Marketing Manager Kim Webber

Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. Read on to learn more about the people who work together to make Cox Media your ideal media planning partner. This month, I was joined by Kim Webber, Marketing Manager in…

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Reaching the Passionate NFL Audience

Viewers of the NFL are passionate, dedicated, and most importantly – tuned in. Local businesses can connect with the attentive NFL audience through both cable TV and digital advertising, meeting fans where they spend the most time. The graphic below outlines just some of the data involved with marketing to the NFL fanbase. As we…

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The Pulse on Programming: July 2024 Preview

As the summer sun shines high, television enthusiasts and advertisers alike eagerly anticipate a sizzling lineup of summer TV shows set to grace their screens in July. With the midsummer month just around the corner, anticipation builds for a wave of fresh series and the return of beloved favorites. These hotly anticipated summer TV shows…

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Cable Advertising Tactics for the 2024 NFL Season

The NFL has long been the TV ratings juggernaut of American sports. In 2023, the average regular-season game averaged 17.9 million viewers, a 7 percent increase over the prior year. With that, NFL advertising opportunities are plentiful for local businesses of any size. In 2024, the NFL is looking to build on that popularity in…

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