Posts by Sara Brasfield
View From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of women’s sports in not only live sporting events, but TV entertainment. At the center of this paradigm shift is women’s college basketball, which shattered numerous TV viewership records on the shoulders of high-profile stars such as Iowa’s Caitlin Clark. This year’s NCAA women’s…
Read MoreThe Pulse on Programming: May 2024 Preview
May brings an exciting lineup to television for both viewers and advertisers. This month, audiences can look forward to a captivating blend of new and returning TV shows, offering a wide range of entertainment choices. Whether you’re searching for your next binge-worthy addiction or eager to catch up with beloved characters from ongoing series, the…
Read MoreClient Success: Generating Quality Job Applicants for a Manufacturing Company
The U.S. jobs market has been steadily growing for years, and unemployment continues to hover near record lows. While these conditions are great for job-seekers, they can make it more difficult for employers to find qualified applicants for their open positions. Here’s how advertising open positions helped one local company reach its applicant goals. Recruitment…
Read More2024 Major League Baseball Season
After implementing a slate of rule changes to improve the pace of play across the league, Major League Baseball enjoyed strong attendance and viewership numbers in 2023. Looking ahead to 2024, the league has high expectations that its TV product will continue to build on this momentum. Overall ballpark attendance eclipsed 70 million fans across…
Read More2024 Professional Wrestling Schedule
Professional wrestling may be more theater than professional sport, but its popularity as a televised and in-person event can’t be ignored. In recent years, professional wrestling has seen a surge in popularity as new fans have been tuning in and checking out a number of fast-rising upstart brands to compete with WWE’s dominance. Cable TV…
Read More2024 PGA Tour Season
The almost overnight arrival of LIV Golf may have turned the professional golf world upside down, but it only seemed to strengthen TV ratings for the PGA Tour season and professional golf in 2023. From golf’s four majors to other tournaments across the calendar year, many audiences either saw modest growth or maintained their viewership…
Read More2024 WNBA Season Preview
The 2023 WNBA season hit a number of major milestones reflecting its growing popularity across the country. Its regular-season schedule saw a 21 percent increase across its national broadcasts, making it the most-watched WNBA regular season in 21 years. October’s WNBA Finals finished that strong performance on a high note: TV viewership for the Finals…
Read MoreQ2 Quarterly Sports Preview: Looking Forward to Spring and Summer
As we approach the second quarter of 2024, let’s reflect on the thrilling moments from the first quarter in sports, and look ahead to exciting sports advertising opportunities for local businesses this spring and summer. The Michigan Wolverines claimed victory in the College Football Playoff National Championship, attracting over 25 million viewers across ESPN…
Read MoreAudience Insights: Comscore and Nielsen Measure the Madness of March
College basketball makes its annual ascent to the top of the sports world with the three-week extravaganza the NCAA has trademarked as March Madness. The Division I women’s and men’s basketball championships are the ultimate reality television, with more than 1,600 athletes on 136 teams competing in a total of 134 games that will crown…
Read More3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer
The start of the 2024 Paris Olympics will be here before we know it. While organizers race to finish preparations for world’s largest sporting event, businesses large and small are quickly assembling their advertising strategies in hopes of building their brand through this expansive, multi-platform cable and streaming event. Although advertisers can look to past…
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