Posts by Sara Brasfield
Using Data to Understand Your Audience and Build Better Campaigns
Marketing runs on customer data. No matter which channel you use, businesses get more value from their digital campaigns when they can reliably define their target audience based on their characteristics, interests, preferences, hesitations, challenges, and more. But too many businesses either misuse or overlook valuable customer data that can enhance their targeting and engagement…
Read MoreBehind the Screens: Meet Key Account Consultant Maria McRoberts
Welcome back to Behind the Screens, a blog series where we get to know employees that make up the team behind your campaigns. I’m Kelly Nelson, a Senior Marketing Communications Specialist on Cox Media’s Las Vegas team, and I’m back with a new post featuring one of Cox Media’s local advertising experts. This month we’re…
Read MoreAudience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a few things to know about how and where to reach them. Breaking can be a fascinating and multifaceted concept. The Eagles’ 1979 classic “The Long Run” captures a common connotation of being pushed perilously close to the edge – i.e., “kinda bent, but…
Read MoreThe Pulse on Programming: August 2024 Preview
As August approaches, the realm of television advertising is poised to present exciting opportunities for brands looking to make a significant impact in their marketing strategies. With the summer season in full swing and the anticipation of major events such as the Summer Games and high-profile TV premieres, August offers a unique blend of high…
Read MoreCountdown to Paris: 3 Local Athletes to Watch at the 2024 Summer Games
After much anticipation, the 2024 Summer Games in Paris are only weeks away. With more than 500 athletes tabbed to represent the United States in competition, USA athletes will once again bring one of the largest contingents—and brightest spotlights—of any country competing in Paris. These local athletes in Paris will look to bring home the…
Read MoreReaching Fans with Summer Sports Opportunities: Q3 Preview
As the summer heats up, so does live sports action! Read on for a few key summer sports advertising opportunities. The second quarter was filled with thrilling moments and record-breaking stories. Highlights include the March Madness men’s and women’s Final Four and Championships, the NBA Playoffs, and the Stanley Cup Playoffs. Notably, the women’s March…
Read MoreMaximizing Your Ad Budget: 4 Tips for Small Businesses
No advertising budget is unlimited. From global corporations to local small businesses, all organizations face the same pressure to squeeze as much value as possible from their ad investments. But “maximizing your ad budget” isn’t about spending every last penny at your disposal. It’s about planning your ad spending with the goal of maximizing your…
Read MoreBehind the Screens: Meet Marketing Manager Kim Webber
Welcome back to ‘Behind the Screens,’ a monthly blog series in which we introduce members of our Cox Media team and share their stories. Read on to learn more about the people who work together to make Cox Media your ideal media planning partner. This month, I was joined by Kim Webber, Marketing Manager in…
Read MoreReaching the Passionate NFL Audience
Viewers of the NFL are passionate, dedicated, and most importantly – tuned in. Local businesses can connect with the attentive NFL audience through both cable TV and digital advertising, meeting fans where they spend the most time. The graphic below outlines just some of the data involved with marketing to the NFL fanbase. As we…
Read MoreThe Pulse on Programming: July 2024 Preview
As the summer sun shines high, television enthusiasts and advertisers alike eagerly anticipate a sizzling lineup of summer TV shows set to grace their screens in July. With the midsummer month just around the corner, anticipation builds for a wave of fresh series and the return of beloved favorites. These hotly anticipated summer TV shows…
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