Online Video Advertising: 5 Tips to Maximize Your Impact

woman viewing online video advertising

There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…

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The Pulse on Programming: February 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever – and opportunities in February’s TV schedule can help you do just that. That is why we have put together a monthly preview highlighting three cable programs…

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2024 Major League Soccer (MLS) Season

Heading into a pivotal 2024 season, Major League Soccer appears on the cusp of a breakthrough with U.S. viewing audiences. After the arrival of global superstar Lionel Messi to the league last summer, fan interest in the league has soared, resulting in more than one million signups for the premium MLS Season Pass service shortly…

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X Games Aspen 2024 (Winter X Games)

On the heels of steady audience growth over its more than two-decade run, the Winter X Games—now rebranded as X Games Aspen—is testing out a new strategy that combines a national TV broadcast with multi-platform video, catering to the diverse viewing habits of younger audiences. Last year’s TV broadcast numbers were strong for X Games…

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The Pulse on Programming: January 2024 Preview

Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…

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