Posts by Sara Brasfield
Audience Insights: Football Finishes with a Flourish as TV Sports Spring Forward
Football on TV continues to draw engaged audiences, and dynamic spring sports are up next. While hosting Saturday Night Live back in October, comedian Nate Bargatze took on the role of George Washington in what has been hailed as “the best ‘SNL’ sketch in years.”(1) As Bargatze’s Washington waxes wishfully of a new nation that…
Read MoreOnline Video Advertising: 5 Tips to Maximize Your Impact
There’s never been a better time to invest in online video advertising for your small business. Free ad-supported television (FAST) is surging in popularity, while digital streamers are expanding their ad inventories to support cheaper, ad-supported streaming plans. More advertising options means better potential ad value for your business—not to mention greater flexibility in how…
Read MoreThe Pulse on Programming: February 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever – and opportunities in February’s TV schedule can help you do just that. That is why we have put together a monthly preview highlighting three cable programs…
Read MoreThe Professor’s Perspective Episode 7: Local TV Audience Measurement
This video answers five key questions about TV audience measurement and unpacks key similarities and differences between the two major measurement players.
Read More2024 Major League Soccer (MLS) Season
Heading into a pivotal 2024 season, Major League Soccer appears on the cusp of a breakthrough with U.S. viewing audiences. After the arrival of global superstar Lionel Messi to the league last summer, fan interest in the league has soared, resulting in more than one million signups for the premium MLS Season Pass service shortly…
Read More2024 Motorsports Schedule (NASCAR, Indycar, Formula One, Drag Racing)
The TV schedule for motorsports events grew more crowded in 2023, thanks in large part to growing audience interest in Formula One racing. The elite racing series, which has long enjoyed strong viewership for its Grand Prix events around the globe, enjoyed a surge in viewership among U.S. audiences for some of its 2023 races.…
Read MoreX Games Aspen 2024 (Winter X Games)
On the heels of steady audience growth over its more than two-decade run, the Winter X Games—now rebranded as X Games Aspen—is testing out a new strategy that combines a national TV broadcast with multi-platform video, catering to the diverse viewing habits of younger audiences. Last year’s TV broadcast numbers were strong for X Games…
Read MoreThe Pulse on Programming: January 2024 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreSocial Media Marketing for Small Businesses: 5 Strategies for Success
Social media has been one of the great equalizers for local businesses, especially when trying to build your local brand and foster a stronger community among your customers. Branded social media accounts are free to set up and relatively easy to run—especially if you use social media in your personal life. Even better, the following…
Read MoreThe Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of the streaming industry is becoming more clear—and the final months of 2023 are being used to get ready for the year ahead. From price increases to streaming TV mergers to expanded advertising inventories, many of the changes coming in 2024 are already taking…
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