2024 WNBA Season Preview

The 2023 WNBA season hit a number of major milestones reflecting its growing popularity across the country. Its regular-season schedule saw a 21 percent increase across its national broadcasts, making it the most-watched WNBA regular season in 21 years. October’s WNBA Finals finished that strong performance on a high note: TV viewership for the Finals…

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Q2 Quarterly Sports Preview: Looking Forward to Spring and Summer

As we approach the second quarter of 2024, let’s reflect on the thrilling moments from the first quarter in sports, and look ahead to exciting sports advertising opportunities for local businesses this spring and summer.   The Michigan Wolverines claimed victory in the College Football Playoff National Championship, attracting over 25 million viewers across ESPN…

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Audience Insights: Comscore and Nielsen Measure the Madness of March

College basketball makes its annual ascent to the top of the sports world with the three-week extravaganza the NCAA has trademarked as March Madness.  The Division I women’s and men’s basketball championships are the ultimate reality television, with more than 1,600 athletes on 136 teams competing in a total of 134 games that will crown…

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3 Ways the 2024 Paris Olympics Will Be the Sporting Event of the Summer

The start of the 2024 Paris Olympics will be here before we know it. While organizers race to finish preparations for world’s largest sporting event, businesses large and small are quickly assembling their advertising strategies in hopes of building their brand through this expansive, multi-platform cable and streaming event. Although advertisers can look to past…

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3 Steps to Reach Local Homeowners in Need of Repairs

Whether you’ve experienced a “wet” winter like our New England team or a “white” winter, homeowners across New England (and much of the United States) are finding themselves in need of repairs they didn’t expect or anticipate. As you consider advertising a home services business in New England – or anywhere in the US –…

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Cox Media Maintains Google Premier Partner Status for 2024

ATLANTA, Mar. 14, 2024 – Cox Media has maintained Premier Partner status with Google for 2024 after earning this distinction for the first time in early 2023. This recognition builds on Cox Media’s existing relationship with Google, and as a Premier Partner, Google recognizes Cox Media as one of the top 3% of Google Ads…

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The Pulse on Programming: April 2024 Preview

As the winter chill fades away and the days grow longer, television networks are gearing up to release a fresh wave of exciting spring programming that is sure to captivate audiences. From gripping dramas to educational nature experiences (narrated by a Marvel favorite), there is something for every audience – and every advertiser. Get ready…

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Cox Media Arizona Creative Team Wins Two ADDY Awards

TUCSON, March 5, 2024 – The Cox Media Arizona Creative Services team was recognized during the 2024 American Advertising Awards gala, earning two silver ADDYs for outstanding creative in the categories of “Public Service Announcement” and “30 Second TV Spot.” Led by Creative Serivces Manager Ray Frieders and Senior Spot Production Specialist Trevor Davies, the…

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