Posts by Sara Brasfield
Cable Advertising Tactics for the 2024 NFL Season
The NFL has long been the TV ratings juggernaut of American sports. In 2023, the average regular-season game averaged 17.9 million viewers, a 7 percent increase over the prior year. With that, NFL advertising opportunities are plentiful for local businesses of any size. In 2024, the NFL is looking to build on that popularity in…
Read MoreAudience Insights: Cox Media Networks Bring Home the Sports Gold
Dedicated fans continue to tune in and set viewership records, providing key sports advertising opportunities for local businesses. During the week leading up to Memorial Day, I reunited with some old friends to relive something we had first experienced a “few” years ago when we were in college – gathering ‘round the TV to watch…
Read MoreCox Media Arizona Creative Team Takes Home Twelve Telly Awards
ARIZONA, May 24, 2024 – The Cox Media Arizona Creative Services team was recognized yet again for outstanding work, this time in the form of twelve Telly Awards. Six awards were secured earning the “Silver” distinction and six earned the “Bronze” distinction. From Tucson to Phoenix, the Cox Creative Studios Arizona team (CCSAZ) received honors…
Read MoreThe Olympics ‘Halo Effect’: What it is, and How it Benefits Your Advertising Strategy
Later this summer, more than three billion global consumers will be tuning in to watch the 2024 Paris Olympics. Thousands of hours of cable TV coverage on the networks of NBCUniversal—including live broadcasts, replays of earlier events, competition recaps and other original programming—will offer incredible ad inventories for businesses planning their Olympics media buys and…
Read MoreThe Professor’s Perspective Episode 8: The Value of Traditional TV and Streaming
This video highlights key benefits of traditional TV and streaming advertising – and how they work best when combined in a multiscreen campaign. Some combinations are great on their own, but legendary when combined. According to recent studies from eMarketer and Comcast/Effectv, implementing both traditional TV and streaming into multiscreen marketing campaigns can have a…
Read More4 Streaming Trends Shaping the Future of Digital Video Advertising
The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest streaming trends and best practices from even a few years ago have fallen behind the times. This rapid change may force strategic changes for advertisers, but…
Read MoreThe Pulse on Programming: June 2024 Preview
As the summer season approaches, television enthusiasts have much to look forward to with a fresh lineup of programming set to captivate audiences. June 2024 promises an exciting mix of both new and returning shows that provide great summer TV advertising opportunities. Popular shows like these attract large audiences and present opportunities for advertisers to…
Read MoreTap into the Passion of the Summer Games
The Summer Games evoke strong emotions amongst a passionate audience. Savvy companies can take advantage of the highly attentive audience, align their business with this global brand, and use messaging aimed at connecting with customers on an emotional level to capture market share. The graphic below outlines just some of the benefits of advertising in…
Read MoreBehind the Screens: Meet Digital Strategist Pam Clarke
Welcome back to Behind the Screens, a blog series where we get to know employees that make up the team behind your campaigns. I’m Kelly Nelson, a Senior Marketing Communications Specialist on Cox Media’s Las Vegas team, and I will be authoring some of these posts this year. Read on to learn more about the…
Read MoreView From the Top: How the Rise of Women’s Sports Presents an Exciting New Advertising Opportunity
The past year has seen a profound transformation in the role of women’s sports in not only live sporting events, but TV entertainment. At the center of this paradigm shift is women’s college basketball, which shattered numerous TV viewership records on the shoulders of high-profile stars such as Iowa’s Caitlin Clark. This year’s NCAA women’s…
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