Archive for August 2023
The State of Streaming: Trends and Opportunities for Q3 2023
The second quarter of 2023 saw the streaming industry continue to adapt to an ever-changing competitive landscape. Ad-supported television, tiered subscription levels, legacy streaming rebrands and disruptive upstart services are all evidence of an industry-wide effort to stabilize business models and win the attention of today’s consumers. Original hits like Freevee’s “Jury Duty” have demonstrated…
Read MoreClient Success: Increasing Brand Awareness and Visibility for a Louisiana Non-Profit Community Service
Non-profit organizations are often forced to operate with limited budgets and resources—especially when it comes to marketing the organization’s brand. But for non-profits that serve individuals and communities in need, this brand awareness and visibility is essential to making sure these services can reach the right individuals. When one New Orleans non-profit created an alternative…
Read MoreThe Pulse on Programming: September 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read More‘Shark Week’ Sets a New Ratings Record: What Does it Mean for Local Advertisers?
Now in its 35th year, Discovery Channel’s annual “Shark Week 2023” turned in stunning viewership numbers in its debut last month: with 5.3 million viewers tuning in to Discovery Channel and streaming on Discovery+ and Max, “Shark Week” earned its highest-rated debut in three years. Ratings were high across the weeklong television event, starting with…
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