Posts by Nick
Voice Search Optimization: Tips and Best Practices for Local Businesses
From smartphone search queries to questions asked of in-home digital assistants, voice search already owns a significant share of total online search volume. In the years to come, that share will only increase, with some experts estimating that voice search will surpass text-based search volume within the next few years. Given this tidal shift in…
Read MoreBehind the Screens: Meet Senior Performance Marketing Manager Nick Zinkie
There’s a lot of teamwork that goes into every project and campaign. In this post, we feature a digital marketing leader on the corporate marketing team.
Read MoreTop eCommerce Advertising Trends in 2022
eCommerce allows any business to break down geographic barriers that may otherwise limit where – and to what customers – you are able to sell.
Read MoreCommunity Management 301: Strategies to Manage a Growing Fanbase
Here are some tips and tricks to sustain your existing growth and manage your flourishing community at scale.
Read MoreClient Success: Increasing Local Awareness of Available Mental Health Services
A local mental health service provider wanted to increase local awareness and with the right advertising tactics, it succeeded.
Read MoreCommunity Management 201: Capitalizing on User-Generated Content
Once you’ve built up consistent engagement among your followers, it may be time to try using user-generated content to achieve community management goals.
Read MoreCommunity Management 101: Best Practices For Interacting with Your Customers
Community management is a business’s engagement-based approach to marketing that uses in-person and digital channels to interact with customers.
Read MoreRecession-Proof Marketing Efforts: How a Better ROI Strategy Can Help Smart Businesses Grow
During these times, businesses are better served by prioritizing ROI strategies aimed at optimizing performance rather than cutting back on ad spending.
Read MoreThe Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
Read MoreDoes Your Local Business Need a Multilingual Marketing Strategy?
Translation is important in any multilingual strategy, but it needs to be paired with efforts that understand the cultural context of the target audience.
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