Archive for June 2023
Understanding The Value of Marketing Technology as a Local Chain Owner
When expanding your chain business, inefficiency is a direct threat to your success. One of the biggest benefits of growing your business is realizing new efficiencies and economies of scale from a growing footprint, increasing your potential profit margins. But when inefficiencies and waste take root in your company, expansion only multiplies those costs across…
Read MoreX Games California 2023 (2023 Summer X Games)
For the first time in three years, in-person fans will be back in full force for the 2023 Summer X Games Competition. Dubbed X Games California 2023, this championship event will be featured across three jam-packed days of TV programming, creating a major advertising opportunity around one of summer’s biggest sports competitions. If the 2021…
Read MoreThe Pulse on Programming: July 2023 Preview
Welcome back to our monthly programming spotlight! We know that, as a local business owner, it’s imperative for you to reach your target audience now more than ever. That is why we have put together a monthly preview highlighting three cable programs that represent exciting advertising opportunities for local businesses. We’ve rounded up information on…
Read MoreClient Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership
For businesses that serve a niche audience, targeted campaigns are essential to driving advertising and marketing ROI. Without the ability to carefully filter audiences and focus ad delivery on the most relevant consumers, most of these businesses would be unable to afford the inefficiency of advertising across TV, social media, and other digital channels. Fortunately,…
Read MoreAudience Insights: The Dynamic Duo of Linear TV & Streaming
Throughout my lifetime, numerous writers, directors, producers, and actors have put their own unique spins on Batman. Some of the portrayals have been panned, while others have been met with critical acclaim. Some have been more upbeat, while others have explored the darker sides of this complex character. Through all the variations, though, the definitive…
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