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Archive for March 2021

2 Steps to Lowering Your Cost-Per-Lead as a Home Services Business

The cost to generate a single lead in the home services industry is far too high. Here are two steps you can take to lower that cost and increase business.

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Client Success: Increasing Survey Completion for a Government Census

A government agency was looking to increase survey responses and with the right advertising tactics, they succeeded.

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Advertising for Government Agencies: 4 Tips for Success

From public health campaigns to tourism advertising, local government agencies depend on ad campaigns as a critical channel for communicating with the public.

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How Advertising on Streaming Services Can Help Your Business Connect with More Customers (Including ‘Cord-Cutters’)

With many consumers accessing OTT content on a regular basis, the question of how to advertise on streaming services is critical for local businesses.

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7 Key Digital Trends For Government Agencies

From public health announcements to tourism campaigns, be sure you are connecting with your constituents through smart, data-supported advertising decisions.

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Advertising for Elective Healthcare: 4 Tips to Grow Your Medical Practice

Cosmetic surgery is enjoying a surge in popularity in the United States, for several reasons.

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How to Effectively Reach Customers in a Virtual World

Here are some tips on how to advertise to get more customers, including strategies that could increase your lead conversion rates over time.

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6 Key Digital Trends For Elective Healthcare

In a season of heightened demand, be sure you are making data-supported decisions when building your elective healthcare advertising strategy.

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Client Success: Increasing Patient Volume for a Local Medical Spa

A local medical spa wanted to increase patient volume and with the right advertising tactics they were able to do just that.

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Advertising for Home Services: How a Multi-Channel Approach Can Lower Your Cost Per Lead

As a local home services business, it’s vital that you are maximizing your advertising budget and getting the best return on your investment.

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